marketing unit 1-3

marketing unit 1-3

9th Grade

19 Qs

quiz-placeholder

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marketing unit 1-3

marketing unit 1-3

Assessment

Quiz

Journalism

9th Grade

Easy

Created by

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Used 2+ times

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19 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is true about unethical practices in marketing?

They can cause a business to lose customers.

They influence all advertising campaigns.

They create competition.

They determine price.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A store will open in the spring in a suburban area. The store's theme is "cute and trendy" and is targeted to teen girls ages 12–18. When the manager hires employees, which character trait will be important to match the theme of the store?

excitable

friendly

knowledgeable

stylish

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An owner of a company may want to have an initial meeting with the board of advisers to develop:

the marketing mix.

channels of distribution.

business goals.

a promotional mix.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should a manager consider when deciding place?

advertising

channels of distribution

customer service

price

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Potential customers with money to spend are often referred to as a:

demographic

consumer

market

target

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the marketing concept, which option demonstrates customer orientation?

advertising the features of a product

researching a firm’s competitors

convincing a buyer to buy

finding out what a buyer wants

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Over time, what must companies achieve in order to continue to exist?

long-term goals

immediate changes

quick sales

short-term goals

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