marketing unit 1-3

Which is true about unethical practices in marketing?

• They can cause a business to lose customers.

• They influence all advertising campaigns.

• They create competition.

• They determine price.

A store will open in the spring in a suburban area. The store's theme is "cute and trendy" and is targeted to teen girls ages 12–18. When the manager hires employees, which character trait will be important to match the theme of the store?

• excitable

• friendly

• knowledgeable

• stylish

An owner of a company may want to have an initial meeting with the board of advisers to develop:

• the marketing mix.

• channels of distribution.

• business goals.

• a promotional mix.

What should a manager consider when deciding place?

• advertising

• channels of distribution

• customer service

• price

Potential customers with money to spend are often referred to as a:

• demographic

• consumer

• market

• target

According to the marketing concept, which option demonstrates customer orientation?

• advertising the features of a product

• researching a firm’s competitors

• convincing a buyer to buy

• finding out what a buyer wants

Over time, what must companies achieve in order to continue to exist?

• long-term goals

• immediate changes

• quick sales

• short-term goals

Marketing functions are:

• ways products can be used.

• activities involved in getting products from producers to consumers.

• characteristics that are part of goods and services.

• factors that influence the production costs for various products.

What do public relations professionals strive to create for their companies?

• an artistic display

• a positive image

• an excellent service

• a strategic goal

Which is an example of market segmentation on the basis of product usage?

• how old a person is

• what a person’s heritage is

• what activities a person enjoys

• how often a person attends the opera