Starbucks in Australia

How many Starbucks locations are there worldwide?

• 28,000

• 76

• 87

• 61

In which country did Starbucks face difficulties in breaking into the market?

• China

• Australia

• Italy

• United States

What was one of the problems with Starbucks in Australia?

• They opened too many stores too quickly

• They didn't adjust their business model

• They didn't offer sugary drinks

• They charged less than local cafes

Which coffee company is thriving in Australia?

• Starbucks

• Gloria Jean's

• Dunkin' Donuts

• Tim Hortons

What is one reason why Gloria Jean's succeeded in Australia?

• They had a wide variety of espresso drinks

• They charged more than local cafes

• They opened too many stores too quickly

• They didn't adapt to Australian coffee culture

Which country is Starbucks planning to open its first store in 2018?

• China

• Australia

• Italy

• United States

What unique concept did Starbucks introduce in Milan, Italy?

• Ice Cream Shop

• Library

• Drive-thru

• Roastery

What is Starbucks' strategy in Australia this time?

• To appeal to Australians

• To target tourists

• To open more stores in regional areas

• To offer more sugary drinks

How many tourists visited Australia in 2017 and 2018?

• 9 million

• 30 billion

• 35 million

• 87

What is the potential opportunity for Starbucks in Australia?

• International students

• Local cafes

• Chinese tourists

• Shopping malls