STM3163 Chapter 2

Why is packaging important in the marketing function?

• Protect the product during distribution and storage

• Enhances the aesthetic value of product

• Establish brand proposition

• All of the above

Key to winning customers?

• Distinctive or innovative packaging

• Technical requirements of the product

• Legislation and environmental impacts

• Supply chain considerations

packaging strategy?

• Technical requirements of the product

• Customer's values of packaging

• Marketing requirements

• All of the above

Framework for packaging design and development?

• Consider product and package together

• Focus on the product characteristics

• Consider distribution needs

• Ignore environment requirements

Product characteristics to consider in designing packaging ?

• Physical or chemical nature

• Shelf life requirement

• All of the above

• None of the above

What does distribution needs include?

• Protection against the climatic environment

• Protection against mechanical hazards

• Ease of distribution and security

• All of the above

What are some protection requirements against the climatic environment?

• High/low temperature

• Shocking and vibration

• Moisture level

• All of the above

Mechanical hazards during storage and transportation?

• compression/crushing

• puncture or deformation

• permeability

• All of the above

Berapa tingkat KLCC?

• 88

• 87

• 68

• 85

Role of packaging in conveying processed image?

• To communicate a special message

• To facilitate convenience

• To ensure product safety

• To provide product information