Ethos Pathos Logos

What are the 3 persuasive appeals?

• logos, egos, pagos

• convince, persuade, argue

• ethos, pathos, logos

What does ethos appeal to?

• logic

• trust / credibility

• emotion

What does logos appeal to?

• trust / credibility

• logic

• emotion

What does pathos appeal to?

• emotion

• trust / credibility

• logos

Which persuasive appeal is this an example of "If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"

• ethos

• pathos

• logos

Which persuasive appeal is this an example of "Veterinarians say that a German Shepherd will are the perfect match for people with active lifestyles?"

• ethos

• pathos

• logos

Which persuasive appeal is this an example of "More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss?"

• Ethos

• pathos

• logos

Which persuasive appeal is this an example of "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results?"

• ethos

• pathos

• logos

Which persuasive appeal is this an example of "You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers - so you know I can run your preschool?"

• logos

• pathos

• ethos

Which persuasive appeal is this an example of "Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"?

• ethos

• pathos

• logos