LAP 016

LAP 016

12th Grade

20 Qs

quiz-placeholder

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LAP 016

LAP 016

Assessment

Quiz

Other

12th Grade

Practice Problem

Medium

Created by

Natalie Coronas

Used 1+ times

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20 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Many people make the mistake of thinking that customer relationship management refers solely to

people

processes

strategies

technology

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a customer relationship management initiative

A "frequent shopper" program

New accounting software

Expansion of the product development budget

A new bonus system for the sales staff

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

In the past, customer relationship management was used mainly as a way to

increase customer loyalty

track customer information

assist business decision-making

help employees perform more efficiently

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customers tend to look at a business as a whole despite the number of __________ they experience

complaints

touchpoints

feedback surveys

purchases

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

In the modern business world, a growing number of interactions between businesses and customers are taking place

over the phone

in stores

online

through the mail

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is no longer a consideration in customers' buying decisions for many products

Store location

Quality

Price

Customer service

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Our economy has shifted from a service economy to a(n) __________ economy

experience

manufacturing

entertainment

agricultural

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