Fashion and Textiles Quiz

Which of the following can be defined as companies and individuals which are concerned with the design, production or distribution of textiles and apparel goods?

• Fashion cycle

• Fashion business

• Target market

• Fashion forecasters

Which of the following stages of the fashion cycle is also known as the mass acceptance stage?

• Introduction

• Adoption

• Rise

• Peak

During which stage of the fashion life cycle do consumers reject the merchandise?

• Introduction

• Adoption

• Peak

• Obsolescence

During which stage of the fashion life cycle are fashions shown in fashion shows and on celebrities at red carpet events?

• Introduction

• Adoption

• Peak

• Obsolescence

Which of the following is NOT classified as a psychographic?

• Values

• Beliefs

• Age

• Interests

Which of the following divides the market into groups such as a state or city?

• Demographics

• Psychographics

• Geography

• Behaviors

During which of the following stages of the fashion life cycle are the prices of the fashions reduced?

• Introduction

• Rise

• Peak

• Decline

Which of the following is the price point for brands of clothing which are targeted toward younger, fashion-savvy consumers with sizing typically limited to juniors and misses?

• Couture

• Designer

• Contemporary designer

• Bridge

Which of the following describes products with wide market appeal and are often the highest price point available in department stores?

• Couture

• Better

• Contemporary designer

• Bridge

Stores such as American Eagle and Old Navy fall into which price point category?

• Bridge

• Better

• Junior/Tween

• Moderate