When developing a PPC campaign, the first thing you should do is

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You can target multiple keywords with the same ads by using

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If you want your ads to never be displayed alongside results about “dolphins,” what should you use?

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Which is the default way that Google AdWords matches keywords to your ads

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You will use this to target specific keywords, even if they’re included as part of a longer query:

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If you want your ad to be displayed only next to one specific query, you should use

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Which determines where your ad will be displayed on the page — and if it’s displayed at all

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There’s tons of value to be found in going after other than the most popular keywords, tell us where

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You will deliver follow-up messaging to people who’ve visited your site before with

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To promote a local business, you can target PPC ads towards nearby users using

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