Marketing 1 Semester 1 Common Assessment

What two factors do businesses need to address in order to satisfy customers and make a profit?

• Customer needs and wants

• Customer desires and dreams

• Customer objectives and goals

• Customer likes and dislikes

Which of the following is an element included in the Marketing Mix?

• Product

• Profit

• Production

• Performance

What are the classic four P's of marketing?

• Product, Place, Price, Promotion

• Price, Product, Profit, Placement

• People, Promotion, Production, Product

• Performance, Product, Place, Price

What are the four P's of marketing known as?

• Marketing Mix

• Consumer Mix

• Promotional Mix

• Brand Mix

Which of the following best describes a target market?

• A group of customers with similar wants and needs that have the ability to buy your product

• Groups of customers that businesses approach first when researching delivery of a product

• The group of potential customers that live geographically closest to the business corporate office

• All potential customers a business could potentially sell its products and services to

If Erin were to focus all marketing decisions to attract a particular type of customer, what is this called?

• Target Marketing

• Broadcast Marketing

• Market Research

• Promotion

Marketing is the process of developing, promoting, and distributing products to satisfy needs and wants.

• Businesses

• Customers

• Stores

• Managers

What is the process of grouping a market into smaller subgroups defined by specific characteristics?

• Market segmentation

• Physical logistics

• Relationship marketing

• Marketing mix

The Coffee House is creating a customer profile. Which factors should be included in the customer profile?

• Psychographic

• Demographic

• Geographic

What aspect of the marketing mix describes a company's strategy to inform, persuade, and remind customers about its brand?

• Promotion

• Power

• Price

• Product