SMM 6

May is interested to learn some tips on Cantonese culinary skills. She should look up some e-books from

• Facebook

• LinkedIn

• Pinterest

• Twitter

When one logs in to the Singtel website, he or she will be automatically prompted to the service of Ask Shirley . Shirley is known as a

• mascot

• chatbot

• spokesman

• service ambassador

Shu Ling s supervisor instructed her to use social listening for customer profiling. It means she will need to

• conduct a survey online.

• ring up customers for interviews.

• hold a social event with customers.

• check consumer reviews and conversations on social media.

A YouTube view is not recorded until the viewer has been watching for

• 15 seconds.

• 30 seconds.

• 45 seconds.

• 60 seconds.

The 4Ps of marketing are referring to Product, Price, Promotion and

• People

• Performance

• Place

• Public

Albert wrote a book and got it copyrighted. He could enjoy the exclusive right EXCEPT

• publishing his book.

• reproducing his book.

• communicating his book to the public.

• stopping readers from buying his book.

Tang Choon Keng, the founder of CK Tang, used to carry his goods in a tin trunk and sold them from house to house, the business channel then is regarded as

• business-to-business.

• business-to-consumer.

• consumer-to-business.

• consumer-to-consumer.

In order to assist in planning and organising an online marketing campaign, pay per-click (PPC) is broadly categorised into

• online PR

• search marketing.

• interactive advertising.

• social media marketing.

In shaping the user/brand experience, there are 4 levels of usability experiences. When a customer feels that a product is useful and meets her needs, which level has she reached?

• Utility

• Usability

• Desirability

• Brand experience

Ryan s Toy Review allowed a 7-year-old child in 2018 to review toys on YouTube and earned a commission. This an example of

• email marketing.

• affiliate marketing.

• content marketing.

• paid media marketing.