MKT318 - Quiz 2

Apart from conversability and trackability, what are the other 2 key benefits of digital world?

• visibility

• affordability

• anonymity

• tangibility

What is showrooming?

• The practice of visiting a physical store to examine a product in person and then purchasing it at the same price.
• The practice of visiting a physical store to examine a product in person and then purchasing it online at a lower price.
• The practice of visiting a physical store to examine a product in person and then purchasing it from a different physical store.
• The practice of visiting a physical store to examine a product in person and then not purchasing it at all.

What is webrooming?

• The practice of researching products online before going to a physical store to make a purchase.
• The practice of researching products online and then purchasing them from a different online store.
• The practice of researching products online and then purchasing them from a physical store.
• The practice of researching products in a physical store before making an online purchase.

What is glocal?

• Glocal refers to thinking globally while acting locally.
• Glocal refers to thinking globally and acting globally.
• Glocal refers to acting globally while thinking locally.
• Glocal refers to thinking locally while acting globally.

In order to successfully leveraging the glocal concept, what are the requirements?

• A champion

• A platform

• A crowd

• A haptic engagement

When we look at ___ transformation, we'll be focusing on products or services that are still analog in nature but are being transformed by the driving force of the digital revolution.

What is uses and gratification theory?

• The uses and gratification theory is a psychological theory that explains how individuals seek pleasure and satisfaction from various activities.
• The uses and gratification theory is a marketing theory that focuses on how companies use advertising to manipulate consumer desires.
• The uses and gratification theory is a communication theory that focuses on how individuals use media to fulfill their needs and desires.
• The uses and gratification theory is a sociological theory that examines how individuals use social media to gain social status.

What is social media's look-a-like targeting?

• A feature that allows advertisers to target users who have random characteristics and behaviors unrelated to their existing customers or target audience.
• A feature that allows advertisers to automatically send remarketing messages to their existing customers.

• A feature that allows advertisers to target users who have similar characteristics and behaviors to their existing customers or target audience.
• A feature that allows advertisers to re-target the company's existing customers.

What are the three types of social capital?

• Bonding social capital

• Bridging social capital

• Linking social capital

• Identifying social capital

What include in mobile marketing?

• Optimizing the company's website to rank higher in Search Result Page

• Promoting products or services through mobile devices.
• Creating mobile apps for advertising purposes.
• Sending text messages to potential customers.