ML #7 - Online Advertising

What is the purpose of traditional advertisements?

• To track shopping habits

• To target specific demographics

• To serve personalized content

• To collect data for analytics

What innovation turned ads into links?

• Display ads

• Pop-up ads

• Animated ads

• Web cookies

What is something web cookies DO NOT do?

• Follow you around the web

• Track your browsing habits

• Collect information about your device

• Track click-through rates

What is addressable advertising?

• Targeting specific age groups

• Targeting specific genders

• Targeting specific locations

• Targeting specific individuals

What is sponsored content?

• Content paid for by advertisers

• Content created by celebrities

• Content recommended by friends

• Content shared by influencers

When something is free, then what is the cost?

• You are the product

• Privacy breaches

• Targeted ads

• There are no costs - its free

What is one way to protect your privacy online?

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• Minimize the information you share

• Give the information that is asked - without question

• Always select to use cookies for the best experience possible

• Be connected to the internet as long and often as possible