Fashion Merchandising - Obj. 3.01

Predicting fashion trends is:

• retailing

• forecasting

• producing

A new trend in men’s casual pants is a wrinkle resistant fabric. Which type of trend is this?

• textile

• design

• print

The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?

• marketing research

• comparison shopping

Alex’s Boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?

• sales records

• comparison shopping

• market segmetation

The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?

• color services

• sales records

• comparison shopping

Which role uses fashion forecasting in the retail environment?

• customers

• merchandisers

• customers

In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:

• forecasting

• consumer research

• fashion shopping

The overall form or outline of an outfit or clothing style is the:

• style

• silhouette

• texture

A fashion forecasting company provides which service?

• Predicts upcoming trends

• Provides merchandise

• Trains sales associates

• Creates advertisements

Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?

• designers

• trends

• fibers