Consumer Analysis Quiz

What is the definition of B2C?

• Companies that sell primarily to consumers.

• Companies that sell to other businesses.

• The specific group of customers at which a company aims its goods and services.

• The process of dividing a large market into smaller groups.

What is the definition of B2B?

• Companies that sell primarily to consumers.

• Companies that sell to other businesses.

• The specific group of customers at which a company aims its goods and services.

• The process of dividing a large market into smaller groups.

What is the target market?

• Companies that sell primarily to consumers.

• Companies that sell to other businesses.

• The specific group of customers at which a company aims its goods and services.

• The process of dividing a large market into smaller groups.

What is market segmentation?

• Companies that sell primarily to consumers.

• Companies that sell to other businesses.

• The specific group of customers at which a company aims its goods and services.

• The process of dividing a large market into smaller groups.

What is a market segment?

• A smaller group of people, families, businesses, or organizations with common characteristics or needs.

• The specific group of customers at which a company aims its goods and services.

• The process of dividing a large market into smaller groups.

• Dividing the market by customers' personal statistics.

What is geographic segmentation?

• Dividing the market by customers' personal statistics.

• The qualities, such as age, gender, and income, of a specific group of people.

• The data about people's preferences or choices.

• Involves dividing a market based on where customers live.

What are demographics?

• Dividing the market by customers' personal statistics.

• The qualities, such as age, gender, and income, of a specific group of people.

• The data about people's preferences or choices.

• Involves dividing a market based on where customers live.

What is demographic segmentation?

• Dividing the market by customers' personal statistics.

• The qualities, such as age, gender, and income, of a specific group of people.

• The data about people's preferences or choices.

• Involves dividing a market based on where customers live.

What are psychographics?

• Dividing the market by customers' personal statistics.

• The qualities, such as age, gender, and income, of a specific group of people.

• The data about people's preferences or choices.

• Involves dividing a market based on where customers live.

What is behavioral segmentation?

• Dividing the market by customers' personal statistics.

• The qualities, such as age, gender, and income, of a specific group of people.

• The data about people's preferences or choices.

• Dividing the market by the relationships between customers and the good or service.