Business Model Canvas - Lego

What is the first section of the Business Model Canvas?

• Customer Relations

• Customer Segments

• Revenue Streams

• Value Propositions

What problem does Lego solve for its customers?

• Provides high-quality educational toys

• Supplies nice store decoration material

• Draws people to your shop

• Allows creative playtime

What is one of the revenue streams for Lego?

• Movies

• Retailers

• Online channels

• Television films

How does Lego engage with its customers?

• Through their strong brand

• Through the LEGO Club

• Through the designed by me program

• All of the above

What channels does Lego use to deliver its products?

• Retail channel

• Online channel

• Television films and series

• All of the above

What are the key activities in Lego that contribute to its value creation?

• Production and development

• Marketing and sales

• Distribution and storytelling

• None of the above

What are some key resources that Lego has in-house?

• Brand and designers

• Factories and licenses

• Marketing and sales

• All of the above