Persuasive Advertising

What is one of the best ways to capture attention and get an emotional response from the audience?

• Writing a compelling copy

• Showing, not telling about product benefits

• Using catchy slogans

• Using celebrity endorsements

How does Heinz highlight the spiciness of their ketchup in their advertising?

• By using a catchy jingle

• By showing people eating spicy food

• By using the connotation of high temperature

• By using a bright blue color

The mittens used in the Heinz ad are usually used when...

• taking food out of an oven.

• skiing.

• going to school.

• doing a fashion show.

What persuasive advertising technique does Monda pasta use in their ad?

• Celebrity endorsements

• Using emotional storytelling

• Using humor and satire

How does Bic highlight the power of their razors in their advertising?

• By showing before and after pictures

• By using a catchy slogan

• By mowing a small strip of grass on a field

• By using bright and bold colors

What benefit of Siemens' product is highlighted in their ad?

• Durability

• Efficiency

• Quietness

• Affordability

What product in the video was able to turn grapes into raisons?

• a hair dryer

• the sun

• paper towels

• a razor