ch 6 entre terms

What is a coordination of manufacturers, suppliers, and retailers working together to meet a customer need for a product or service?

• Supply chain management

• Distribution

• Channels of distribution

• Direct channel

An important component of supply chain management that involves the locations and methods used to make products and services available to customers.

• Indirect channel

• Distribution

• physical distribution

• direct channel

What are routes that products and services take from the time they are produced to the time they are consumed?

• Channels of distribution

• Direct channel

• Indirect channel

• distribution

Moves the product directly from the manufacturer to the consumer.

• Direct channel

• Indirect channel

• Channel of distribution

• physical distribution

Uses intermediaries-people or businesses that move products between the manufacturer and the consumer.

• Indirect channel

• direct channel

• physical distribution

Includes not only transportation but also storage and handling of products and packaging within a channel of distribution.

• Physical distribution

• indirect channel

• direct channel

• goods and services

What is a paid form of communication sent out by a business about a product or service?

• Storage

• Advertising

• publicity

• press release

What is a nonpaid form of communication that calls attention to your business through media coverage?

• Publicity

• advertising

• Press release

• branding

Is a written statement meant to inform the media of an event or product, is a good way to promote an event.

• press release

• advertising

• public relations

The act of establishing a favorable relationship with customers and the general public.