Digital Marketing

What is the main purpose of article marketing?

• Increase brand awareness

• Boost short-term sales

• Engage with customers

• Establish industry authority

Which of the following is a key characteristic of digital consumers?

• Limited access to information

• Offline shopping preferences

• Comfort with online transactions

• Lack of digital technologies

Which social media platform is known for its short-form video content?

• TikTok

• Google

• Yahoo

• Wiki

What is the primary purpose of content marketing?

• Business

• Building brand awareness

• Trend

• Resistance

Which digital marketing strategy involves paid advertising for targeted clicks?

• Search Engine Optimization (SEO)

• Content Marketing

• Social Media Marketing

• Pay-Per-Click (PPC) Advertising

What is one of the benefits of video marketing?

• Difficulty in tracking performance

• Limited reach and engagement

• Enhanced customer engagement

• Minimal user interaction

In India, what is the most dominant search engine?

• Yahoo

• Bing

• Google

• DuckDuckGo

What is the primary purpose of a video thumbnail?

• Video monetization

• Setting video length

• Increasing click-through rates

• Video title optimization

Which of the following is NOT a form of online community?

• Social media group

• Discussion forum

• Printed magazine

• Specialized website

What type of marketing is characterized by personalized content and experiences for individual customers?

• Mass marketing

• Niche marketing

• Targeted marketing

• Traditional marketing