MICE Industry Quiz

What does MICE stand for in the context of the tourism industry?

• Meetings, Incentives, Convention, Exhibitions

• Marketing, Information, Communication, Events

• Management, Innovation, Collaboration, Engagement

• Manufacturing, Infrastructure, Construction, Engineering

What was the global MICE industry size in 2021?

• $345.8 billion

• $2.1 trillion

• $15.2 billion

• $203.1 billion

What role does the MICE industry play in the growth of businesses and destinations?

• No role

• Minor role

• Significant role

• Primary role

Which of the following services are provided by organizers of MICE events?

• Event photography

• Virtual meetings

• Risk management

• All of the above

Which of the following are players in the MICE industry?

• Hotels

• Airlines

• Exhibition contractors

• All of the above

What is the purpose of hosting and organizing events?

• To generate revenue

• To find new prospects

• To build community

• All of the above