DISTRIBUTION QUIZ

1. The middlemen’s position is ______ the producers and ultimate buyers.

• behind

• unclear with

• between

• before

Middlemen specialize in performing crucial activities involved in the __________ in their flow from producers to the ultimate buyers.

• 1. purchase of goods 

• 1. export of goods

• 1. consumption of goods

• 1. purchase and sale of goods

1. What is the correct order of the distribution channel for consumer goods?

• 1. Producer → Wholesaler → Consumer

• 1. Producer → Agent/Broker → Retailer → Consumer

• 1. Producer → Agent/Broker → Wholesaler → Retailer → Consumer

• 1. Producer → Agent/Broker → Consumer

What are the advantages of indirect distribution channels?QUIK, an athletic shoe supplier, is experiencing channel conflict with one of its main retailers, Savvy Shoes. QUIK wants Savvy Shoes to increase inventory and promote the product line more. In contrast, Savvy Shoes wants to decrease inventory holding costs and reduce promotion expenses. What is the most likely source of this conflict?

• 1. Lack of communication

• 1. Different marketing or strategic approaches

• 1. competing goals

• 1. Resistance to change

 Which statement is false?

• horizontal conflict unfolds among entities that occupy the same level within the distribution channel.

• Vertical channel conflict occurs between different tiers or levels within the distribution channel.

• 1. Multichannel conflict is a complex web of disagreements or competition that emerges when a company employs multiple sales channels simultaneously.

• Channel conflict is completely disadvantageous.

1. Which is not one of the three kinds of distribution?

• 1. Exclusive distribution

• 1. Relative distribution

• 1. Selective distribution

• 1. Inclusive distribution

     What is the popular problem which small companies have to deal with?

• 1. Lack of experience

• 1. Hardly afford to hire force

• 1. No exit strategy

• 1. Minimal future planning

What is the advantage of a branch office?

• 1. ensure consistent product availability and quality

• 1. lower operational costs

• 1. less inventory risks

• 1. adjust their sales strategies swiftly

Which statement is true about the sales office?

• 1. carry no inventory, sell products

• 1. carry inventory, take orders

• 1. carry no inventory, take orders

• 1. carry inventory, sell products

What does distribution refer to in business?

• The process of creating a product or service 

• The process of promoting a product or service

• The process of moving a product or service from the producer to the consumer

• The process of setting a price for a product or service