Place

The location or channel through which a product or service is available to customers. This could be a physical store, warehouse, online shop, or a digital platform.

• Promotion

• Place

• Product

• Price

What are the two types of distribution channel?

• One-way

• Direct

• Indirect

• Two-way

The producer sells their product directly to the consumer. What type of distribution channel is this?

To reach its customers, a business may employ intermediaries in this type of distribution.

It is a business that typically purchases, stores, and handles goods in large quantities and then sells them in smaller quantities to retailers.

Examples of this are Independent stores, Supermarkets, Department stores, and Discount stores.

• A business sells through as many outlets as possible, so consumers can find it in various locations. What is this distribution strategy?

• The business chooses limited outlets where its products are available to its customers. What is this distribution strategy?

• A strategy where producers and distributors enter into an agreement that only allows the distributor to sell a specific product. What is this distribution strategy?

Which is not a distribution strategy?

• Intensive

• Extensive

• Selective

• Exclusive