E-Commerce Online Midterm Exam

What does B2B stand for in e-commerce?

• Business-to-Consumer
• Business-to-Business
• Consumer-to-Consumer
• Direct-to-Consumer

In traditional retail, where do customers typically make purchases?

• On the website
• In physical stores
• Through mobile apps
• On social media platforms

What are the common payment methods in traditional retail stores?

• Digital wallets
• Credit cards
• Cryptocurrency
• Cash and checks

How does e-commerce differ from traditional retail in terms of geographical reach?

• E-commerce is limited to local markets.
• Traditional retail can serve a global audience.
• E-commerce has a broader geographical reach.
• Both have the same geographical reach.

What is the primary difference between a B2C and B2B e-commerce model?

• Target audience
• Revenue generation
• Website design
• Marketing channels

Which component of an e-commerce business model focuses on defining the benefits and unique selling points to customers?

• Channels
• Revenue Streams
• Value Proposition
• Cost Structure

A B2C e-commerce business wants to enhance its customer relationships. What action should it take?

• Collaborate with other businesses.
• Optimize the user interface design.
• Launch a customer loyalty program.
• Reduce operating costs.

Which e-commerce business model would be most suitable for a company offering office supplies to other businesses?

• B2C
• B2B
• C2C
• Subscription-based

A direct-to-consumer (D2C) e-commerce business is looking to expand its market. What strategy should it consider?

• Opening physical stores.
• Reducing its product range.
• Focusing on a single niche.
• Partnering with an online marketplace.

What are the key differences between customer relationships in traditional retail and e-commerce?

• List the main factors that affect customer relationships.
• Compare and contrast the customer relationship approaches in both retail models.
• Evaluate the effectiveness of customer relationships in traditional retail.
• Describe the role of social media in customer relationships.