All about breakfast cereal

When did Neolithic farmers figure out how to cultivate wheat, millet, oats, and other wild grasses?

• 10,000 years ago

• 100 years ago

• 1,000 years ago

• 1 year ago

What were traditional porridge cereals made of?

• Whole or ground grains, legumes, and starches

• Fruits and vegetables

• Meat and dairy products

• Processed ingredients

Who created the world's first cold breakfast cereal?

• Dr. James Caleb Jackson

• W.K. Kellogg

• General Mills

• Post

What did Dr. James Caleb Jackson's first cold breakfast cereal consist of?

• Whole wheat flour and water

• Corn flakes and milk

• Rice and sugar

• Oats and honey

What did food manufacturers start adding to cereals later on?

• Vitamins and minerals

• Artificial colors and flavors

• Preservatives and additives

• Sugar and salt

During which war did the government encourage vitamin and mineral enrichment of foods?

• World War II

• World War I

• Cold War

• Vietnam War

Which three companies make up 73% of the cereal market share?

• Kellogg's, General Mills, and Post

• Cheerios, Special K, and Honey Bunches of Oats

• Flintstones, Rice Krispies, and Mini-Wheat's

• Supea, Pebbles, and Recer

Which three cereals are the most popular?

• Cheerios, Special K, and Honey Bunches of Oats

• Kellogg's, General Mills, and Post

• Flintstones, Rice Krispies, and Mini-Wheat's

• Supea, Pebbles, and Recer

What is the per capita consumption of cold breakfast cereals in the U.S.?

• 14.3 pounds

• 4.4 pounds

• 1.8 pounds

• 9 pounds

What is the top category of advertised food during kids TV shows?

• Cereal

• Candy

• Snacks

• Fast food