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digital marketing

Authored by Ana Herrera

English

Professional Development

Used 1+ times

digital marketing
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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Digital Marketing Executive (DME): Good morning, [Client's Name]. It's good to see you. Thank you for meeting with us today. This is an extraordinary moment as we officially launch our campaign, and I'd like to talk about the key components to ensure its success.

Instead of saying extraordinary, What word can you use?

average
common
remarkable
ordinary

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Client: Good morning. We're excited to begin this partnership. Please, go ahead and focus on the important details.

Instead of using "partnership and focus on", what concepts can you use?

division and concentrate on

alliance and play down

joint venture and highlight

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

DME: Absolutely. Firstly, let's discuss the campaign timeline. We plan to kick off the campaign by the beginning of next month and run it for a duration of three months. Does this align with your expectations?

Instead of using "plan" what word can we use?

aim

ignore

misuse

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Client: Yes, that sounds like a reasonable timeline. Thank you for synthesizing that for us.

Instead of using "synthesizing" what word would be more appropriate?

summarizing

elaborating

paraphrasing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

DME: Regular communication is essential for a successful campaign. Now, regarding KPIs, do you have any specific metrics you'd like us to focus on? Such as website traffic, lead generation, or other specific goals you'd like to support with data.

Instead of using "support" what can you use?

verify

back up

dispute

attain

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Client: We are keen on increasing website traffic and lead generation. However, I'm afraid I can't say at the moment what exact numbers we're targeting. We'll aim to define those as the campaign progresses and we have more exhaustive analysis to explain.

Instead of using "exhaustive" and "explain" what words can you use?

in-depth and account for

incomplete and interpret

superficial and clarify

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Client: We'd like to improve our social media presence, engage our audience more effectively, and ultimately increase our conversion rates. We believe these aspects are key to our success.

Instead of using "improve" and "increase" what words can be used?

worsen, hinder

enhance, boost

damage, decrease

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