DCM Unit 2

A cosmetic company collaborated with a popular beauty blogger to promote their new line of lipsticks. This is an example of?

• Social Media Marketing
• Influencer Marketing
• Video Marketing
• Content Marketing

Answer explanation

By collaborating with a blogger, the company is leveraging the blogger's influence to promote their products.

Which platform is known for its short-form videos and is popular in China?

• Instagram
• TikTok
• YouTube
• Facebook

Answer explanation

TikTok is a platform known for short-form videos and has a significant user base in China.

A company shifted its advertising strategy from traditional TV ads to YouTube ads to reach a younger demographic. This is an example of?

• Omni-Channel Marketing
• Social Media Marketing
• Video Marketing
• Content Marketing

Answer explanation

The company is utilizing a video-sharing platform (YouTube) to market its products which falls under video marketing.

A company launches a blog on its website to share industry insights and updates. This is an example of?

• Third-Party Media
• Social Media
• Owned Media
• Curated Media

Answer explanation

The company has full control over the content published on its blog, classifying it as owned media.

In a Google Ads auction, what is the formula to calculate Ad Rank?

• CPC Bid + Quality Score
• CPC Bid x Quality Score
• CPC Bid / Quality Score
• Quality Score - CPC Bid

Answer explanation

Ad Rank is determined by multiplying the CPC bid with the Quality Score.

If an ad receives 5 clicks out of 100 impressions, what is the Click-Through Rate (CTR)?

• 0.005
• 0.02
• 0.05
• 0.1

Answer explanation

CTR is calculated as (Number of Clicks / Number of Impressions) x 100% = (5/100) x 100% = 5%.

Which of the following is not a key factor to boost a website's SERP rankings?

• Using keyword stuffing.
• Creating new content consistently.
• Optimizing webpages.
• Establishing an off-site presence.

Answer explanation

Keyword stuffing is an outdated and frowned upon SEO tactic that can lead to penalties from search engines.

Which of the following is a common mistake that can lead to low Ad Relevance score in Google AdWords?

• Including keywords in the ad title.
• Matching ad content to the landing page content.
• Ignoring the inclusion of keywords in the ad.
• Creating engaging ad copy.

Answer explanation

Ignoring keywords in the ad can result in a low Ad Relevance score as it reduces the ad's relevance to the search query.

If a company spends $1000 on an ad campaign and generates a revenue of $5000, what is the ROI?

• 4
• 5
• 6
• 7

What is a key consideration when creating shareable content?

• Making it private.
• Offering value to the reader.
• Ignoring audience feedback.
• Keeping it vague.