Test Review #3

What are the five levels of needs on Maslow’s hierarchy of needs

What style of management tells people what to do, is very directive, likes to be in control, and
shows little confidence in their employees

What style of management assumes the average person wants to work, accept responsibilities
be self-directed and self-controlled, and solve problems

What type of management involves production planning, production control, and improving
production and operations

What are the three types of production processes

What are the four Ps, (components used to describe the four primary types of marketing mix
involved with distribution)

What are the five basic forms of segmentation

What are the four stages of the product life cycle

What is the term used to describe marketing intermediaries, (organizations that assist in
moving goods and services from producers to end users and consumers)

What is the term used to describe the process of carefully coordinating all promotional
activities to produce one consistent unified message, while using a combination of traditional
advertising, sales promotion, personal selling, public relations, social media and ecommerce,
packaging, and other forms of promotion