Market Research

What best describes the marketing department?

• Promotion & Advertising the product/service

• Helping to sell products
• Recording financial information
• Conducting background business tasks

What is an example of desk research?

• Focus Group
• Observation
• Newspaper
• Questionnaire

What is the best definition of desk research?

• Stealing someone else's information

• Using information that already exists

• Collecting new information

• Finding old research

What is an example of field research?

• Magazine
• Survey

• Newspaper
• Government statistics

Government statistics e.g. population number of Scotland would be which kind of market research?

• Field Research

• Desk Research

The goal of any Marketing Department is to...

• Discover the needs and wants of individuals

• Create the finished product for individuals

• Manage financial information

• Train staff and colleagues

Which one is considered field research?

• Marketing website

• Online survey

• Government reports

• School website

What is the difference between field and desk research?

• Field research involves gathering information directly from original sources, while desk research involves using existing data and sources to gather information.

• Field research involves gathering information indirectly from original sources, while desk research involves using existing data and sources to gather information.

• Field research and desk research are the same thing.

• Field research involves using existing data and sources to gather information, while desk research involves gathering information directly from original sources.

What is the purpose of market research?

• The purpose of market research is to sell products and services.

• The purpose of market research is to gather information about the company's employees.

• The purpose of market research is to create advertising campaigns.

• The purpose of market research is to gather information about the target market, customers, competitors, and industry trends.

The goal of any Marketing Department is to...

• Select the best raw materials

• Raise awareness of a business's existence

• Pay suppliers on time

• Hire new staff members