Fashion Marketing Review: Fashion Cycle

When graphed, the fashion cycle has the shape of a _________.

• inclining line

• declining line

• bell curve

• reversed bell curve

When looking at a fashion cycle graph, what is measured on the X AXIS?

• Amount of sales

• Time

• Number of customers

When looking at a fashion cycle graph, what is measured on the Y AXIS?

• Amount of sales / Price

• Time

• Number of customers

Which fashion would have a wider bell curve?

• Fad styles

• Classic Styles

Which fashion would have a narrower bell curve?

• Fad styles

• Classic Styles

In which stage of the fashion cycle does mass production occurs in many variations?

• Introduction

• Rise

• Peak

• Decline

During which stage of the fashion cycle does the fashion become completely undesirable?

• Peak

• Decline

• Obsolescence

• Introduction

During which phase of the fashion cycle are customers no longer willing to pay full price?

• Peak

• Introduction

• Obsolescence

• Decline

Retailers purchase small quantities to test customers’ acceptance or rejection of the product during this stage of the fashion cycle...

• Introduction

• Rise

• Peak

• Decline