RFM Analysis

What does RFM stand for?

• Recency, Frequency, Monetary

• Retention, Feedback, Marketing

• Revenue, Forecast, Metrics

• Research, Focus, Measurement

RFM analysis is used by marketing people for customer segmentation based on:

• Transaction history

• Demographic information

• Social media activity

• Geographical location

Which factor of RFM analysis measures how recently a customer made a purchase?

• Recency

• Frequency

• Monetary

• Retention

Which factor of RFM analysis measures how often a customer makes purchases?

• Recency

• Frequency

• Monetary

• Retention

Which factor of RFM analysis measures how much a customer spends?

• Recency

• Frequency

• Monetary

• Retention