RFM Analysis

RFM Analysis

Professional Development

5 Qs

quiz-placeholder

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RFM Analysis

RFM Analysis

Assessment

Quiz

Other

Professional Development

Practice Problem

Hard

Created by

Ehsan Abdollahzadeh

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does RFM stand for?

Recency, Frequency, Monetary

Retention, Feedback, Marketing

Revenue, Forecast, Metrics

Research, Focus, Measurement

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

RFM analysis is used by marketing people for customer segmentation based on:

Transaction history

Demographic information

Social media activity

Geographical location

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor of RFM analysis measures how recently a customer made a purchase?

Recency

Frequency

Monetary

Retention

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor of RFM analysis measures how often a customer makes purchases?

Recency

Frequency

Monetary

Retention

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor of RFM analysis measures how much a customer spends?

Recency

Frequency

Monetary

Retention

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