IR1-Reading 2- reading comprehension

A powerful name helps convince consumers to buy a product.

• True

• False

Early computer buyers chose a brand name that invoked high-tech innovation.

• True

• False

The names of domestic cleaning products should sound hard-working.

• True

• False

Many words have an implicit message as well as an explicit meaning.

• True

• False

A survey administered by naming consultants showed that product names spelled with an X are considered innovative.

• True

• False

A product name must be changed if the product is exported to other countries.

• True

• False

High-income car buyers would be likely to buy a luxury car named Elephant.

• True

• False

Naming consultants channel possible product names through focus groups drawn from the sector of the population most likely to buy the target product.

• True

• False