Primary , Secondary and Data

Match the following

• a business researching its customers

• Market research

• It is tailored to a company’s specific n

• Primary research

• is research that already exists

• Secondary research

Organise these options into the right categories

Groups:

(a) Primary Research

,

(b) Secondary Research

• News articles

• Government reports

• Observations

• Interviews

• Questionnaires

• Competitor Data

• Social Media

• Focus Groups

• Trade Journals

• Reports produced by market research agencies

​ (a)   — a selection of ​ (b)   representing a specific ​ (c)   or target market. For example, when researching ​ (d)   , the sample will likely be representative and made up of young ​ (e)   , not OAPs

• Sample
• individuals
• group
• pushchairs
• parents

Organize these options into the right categories

Groups:

(a) QUALITATIVE

,

(b) QUANTITATIVE

• Focus groups

• News articles

• Questionnaires using closed questions

• Social media

• Trade journals

• Government statistics

• Interviews

• Data from published Market research reports

Advantages of Primary Research:

• Up to date and new recent information.

• Quick and convenient to gather

• affordable

• widely available

Advantages of Secondary Research:

• Up to date information

• Quick and convenient to gather

• First hand information

• Recent data

Questionnaires
​ (a)   are asked ​ (b)   from a ​ (c)   of written questions. It can be done face-to-face, online or via ​ (d)   .

• Respondents
• questions
• post
• set

​ (a)   (​ (b)   ) data — Information you can ​ (c)   or reduce to a ​ (d)   . “How often do you go to the cinema a week?”.

• Quantitative
• Qualitative
• numerical
• opinions
• measure
• feelings
• number
• research
• word

​ (a)   (​ (b)   ) data — Information that is about people’s ​ (c)   , judgements, attitudes and ​ (d)   . “What is your favourite colour?”.

• Qualitative
• Quantitative
• opinions
• numerical
• feelings
• data