Introduction to business

A retail employee puts a pair of shoes on a customer and asks how they feel.

• Marketing Information Management
• Selling
• Promotion
• Product Management

A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.

• Distribution
• Product Management
• Market Planning
• Marketing Information Management

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. 

• Distribution
• Market Planning
• Selling
• Product Management

Deciding where to sell your products falls under...

• Promotion

• Pricing

• Distribution

• Financing

True or False: You don't need to follow the consumers demands

• False

• True

Activities that include budgeting for marketing, securing funds to operate the business, and helping customers make purchases

• Financing

• Marketing Information Management

The marketing function that decides how a business pays for all activities and manages money?

• pricing

• financing

• promotion

• product service management

What is the purpose of the marketing mix?

• To effectively market products or services

• To analyze market trends and consumer behavior.

• To create brand awareness.

• To increase sales and revenue.

Which component of the marketing mix involves determining the value of the product or service?

• pricing

• promotion

• distribution

• product design

What is the product component of the marketing mix?

• Place

• Promotion

• Price

• Product