Location decisions - E-commerce

What is the primary advantage of e-commerce businesses in terms of location decisions?

• Limited global reach
• Higher fixed costs
• Flexibility to operate virtually
• Dependence on physical premises

In the context of fixed premises, how can the internet impact business operations?

• Reducing the need for customer engagement
• Minimizing the importance of online presence
• Facilitating efficient communication and inventory management
• Eliminating the need for local search optimization

For e-commerce businesses, what is a potential disadvantage associated with the internet?

• Limited market reach
• Reduced cybersecurity concerns
• Improved website performance
• Inability to adapt to changing market demands

What is a common challenge for fixed premises in the digital landscape?

• Overemphasis on e-commerce
• Lack of need for online marketing
• Difficulty in optimizing for local search
• Reduced reliance on customer relationship management

Which model combines both e-commerce and fixed premises, providing a broader reach and tangible experience?

• Pure e-commerce model
• Fixed premises-only model
• Hybrid model
• Global model

In the context of e-commerce, what is a critical consideration for businesses related to server locations?

• Impact on website performance
• Reduction in cybersecurity risks
• Flexibility in market reach
• Independence from online presence

What advantage does the hybrid model offer to businesses?

• Limited market reach
• Cost savings on rent and utilities
• Broader reach through both online and physical channels
• Dependence on a single location

What is a potential disadvantage for businesses that require a physical presence in fixed premises?

• Inability to optimize for local search
• Limited opportunities for customer engagement
• Reduced operational costs
• Dependence on e-commerce only

In a fixed premises model, what role can the internet play in customer relationship management?

• Minimizing communication efficiency
• Reducing the importance of online presence
• Facilitating efficient communication and inventory management
• Eliminating the need for local search optimization

How does the internet impact the visibility and marketing efforts of businesses with fixed premises?

• It has no impact on marketing efforts
• It minimizes the importance of online presence
• It facilitates efficient communication and inventory management
• It enhances visibility and marketing through online channels