
Marketing - Chapter 1
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing management is?
managing the marketing process
monitoring the profitability of the company’s products and services
selecting target markets
developing marketing strategies to move the company forward
the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
As economies advance, a growing proportion of their activities focuses on the production of ..... ?
products
events
experiences
places
services
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Charles Revson of Revlon observed: 'In the factory, we make cosmetics; in the store, ________.'
we make profits
we challenge competitors
we implement ads
we sell hope
we sell quality
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
product
marketing
production
selling
holistic marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ marketing aims to build mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners.
Holistic
Demand-based
Direct
Relationship
Synthetic
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.
variable assets
the value proposition
intangible assets
tangible assets
customer preferences
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Car rental firms, barbers, and management consultants provide.....?
goods
experiences
places
services
information
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