Problem-Solution Fit

Problem: People want to be able to produce well-designed flyers and assets, but don't know anything about graphic design.

Describe how Canva solves this problem!

Rent the Runway is a company that allows people to rent designer clothes for a short period of time for a lower cost than purchasing the piece.

What problem does this company solve?

Purchasing a ton of digital albums can be pricey, and my taste in music changes often so it's hard to keep a bunch of mp3 files on my computer.

Which company has a solution to this problem?

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Cabs can be difficult to get, you don't know the price before you ride, and you know nothing about your driver.

What company solves this problem?

What's a problem that Amazon solves?

Comic book readers tend to love collecting physical comics.

Do you think an app for reading digital comic books would have good Problem-Solution Fit?

• Yes

• No

Tile is a product that people can attach to personal items. They can use an app on their phone to see the location of their Tile(s).

What problem does this company solve?

Some people don't have time to go to the store to pick up groceries or other items.

Which company solves that problem?

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A company wants to create a robot that will help small farmers pick their apples.

Which factor(s) might lead to poor problem-solution fit?

• The robot is very expensive

• The robot is much faster at picking apples than a person

• The robot can't accurately tell when an apple is ripe

• The cost of maintaining the robot is high

You want to a new, cutting edge smartphone, but an iPhone doesn't appeal to you because they are too expensive and you don't own any other Apple products to take advantage of the iOS ecosystem.

What existing company might help you solve this problem?