chapter17 IB

The term supply chain refers to the ways a firm coordinates activities along its entire value chain from component suppliers to retailers.

• ?    True
• ?    False

Multi-tier branding enables companies to reach a large variety of different market segments.

• ?    True
• ?    False

The set of business units and intermediaries that facilitate the movement of goods to consumers is known as ‘distribution funnel’.

• True
• ?    False

Advertisers promoting products in multiple countries need to be take account of advertising standards in each country, which can vary considerably across countries.

• ?    True
• false

A relationship orientation in marketing indicates a focus on maintaining and enhancing relationships with customers.

• ?    True
• ?    False

A country-of-origin effect relates to the positive impact that the country of origin has on the perception of the products and services offered by a company.

• ?    True
• ?    False

The change in volume demanded by customers as a result of changes in price is known as

• ?    Price shift
• ?    Demand shift
• ?    Price elasticity
• ?    Price curve

Customers are often interested in the “total cost of ownership”, which includes the purchasing price plus

• ?    Sales taxes
• ?    Interest on loans taken out to purchase the items
• ?    Transaction costs
• ?    Cost of supplies needed to operate the item

The management of the purchasing of products and components is also known as

• ?    Outbound logistics
• ?    Inbound logistics
• ?    Distribution management
• ?    Inventory management

Which of the following is not one of the ‘Four P’s’ of Marketing?

• ?    Price
• ?    Place
• ?    Promotion
• Production