2023-2024 Applied Business Tools Midterm

What do Social Listening Tools help you monitor and analyze?

• Customer preferences

• Online conversations about a brand or topic

• Hotel room availability

• Weather conditions

Which of the following is not a Social Listening Tool?

• Hootsuite

• Buffer

• WordPress

• Mention

What does Google Analytics help organizations with?

• Tracking hotel room prices

• Monitoring website performance and gathering visitor data

• Managing social media posts

• Booking flights

What is ROAS (Return on Ad Spend) used to measure?

• Hotel occupancy rates

• Advertising effectiveness

• Restaurant menu prices

• Flight availability

Which tool is used for creating and conducting surveys to gather customer feedback?

• Trello

• Google Analytics

• Typeform

• Asana

What is the origin of electronic commerce in its purest form?

• The Internet

• Electronic data interchange (EDI)

• The Berlin airlift in 1948

• The 1960s cooperative effort

What is the primary purpose of Electronic Data Interchange (EDI)?

• To facilitate intra-industry transactions

• To transmit personal messages

• To improve Internet connectivity

• To promote social media engagement

What is electronic commerce redefined by the dynamics of?

• Traditional business

• The Internet

• Radio broadcasting

• Print media

How do e-commerce and e-business differ in their focus?

• E-commerce focuses on business transformation, while e-business deals with key processes.

• E-commerce relates to the macro-environment, while e-business pertains to the micro-level of the firm.

• E-commerce involves customer service, while e-business focuses on marketing and sales.

• E-commerce deals with sales and human resource management, while e-business covers financial transactions.

What is the broader definition of e-commerce compared to e-business?

• E-commerce is about marketing, while e-business is about sales.

• E-commerce focuses on the micro-level of the firm, while e-business pertains to the macro-environment.

• E-commerce involves all business activities, while e-business deals with electronic and digital processes.

• E-commerce is limited to online transactions, while e-business encompasses the entire business operation.