Marketing Information Management Quiz

Marketing information collected from customers can be used by businesses to help make needed improvements.

• True
• False

Researchers need to get permission to use their participants results when conducting research.

• True
• False

After marketing data is gathered, researchers will look for patterns in the data and draw conclusions based on those patterns.

• True
• False

Research is not valid if results are altered, misinterpreted, ignored, or withheld

• True
• False

A set of procedures and methods used to systematically collect, analyze, distribute, and sort information needed by businesses to make decisions is called

• Syndicated Research
• Marketing Information System
• Data Mining
• Data System

Statistics gathered through valid research is called

• Soft Data
• Hard Data

Definition of Sample:

___________ is conducted to gather data and identify solutions to marketing problems

• Market Research
• data control
• advertising
• marketing data

The process of examining large databases in order to generate new information is known as

• Data Mining

• Data System

• Syndicated Research

• Market Research

___________ is a type of research that is already compiled and organized for you

• Primary Research

• Secondary Research

• Tertiary Research

• Quaternary Research