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CHAPTER 12 BUSINESS FUNDAMENTAL

Authored by hafiz amir

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University

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CHAPTER 12 BUSINESS FUNDAMENTAL
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During the product life cycle, when do sales begin to climb and the product begin to show profit?

Ascending

Mature

Initia

Growth

Accelerated

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During the product life cycle, when do sales begin to slow down even though profit levels are high?

Decline

Maturity

Introduction

Growth

Promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is least likely to increase the life of a product without involving product changes?

Product extension

Product adaption

Rebranding

New product placement

Reintroduction

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using symbols and names to communicate the qualities of a product is a function of what?

Awareness

Reintroduction

Product adaptation

Product extension

Branding

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key benefits to successful branding?

Brand extension

Brand loyalty

Preferred product placement

Ease of licensing

Ease in adaptation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In additional to social networking and viral marketing, how do firms successfully increase brand awareness?

Reintroduction

Globalization

Rebranding

Product placement

Product extensions

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following indicates a firm sold the rights to put their name on a product not produced by them?

Asset brands

National brands

Licensed brands

Private brands

Private labels

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