Persuasive Techniques

words charged with an underlying meaning or implication and are used to produce emotion in an audience.

short personal stories used to connect with the audience and add evidence or credibility to an argument.

the establishment of authority and reliability, and is used to gain the confidence and trust of the audience

An appeal to emotion is used to engage with an audience and create an emotional response.

words that take the place of nouns and are used to create a sense of unity with an audience or distance from a common enemy.

the representation of something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points.

used to create imagery and express things non-literally; it can help to make an idea more emotive, vivid and convincing

when groups of 3 adjectives or phrases are used to make ideas memorable.

special words or expressions used by a profession or certain group; it is used to signal expertise and establish credibility.

appealling to the rationality of an audience