SMT GAME

Which analytics metric would be most important to determine if a post is viral?

• The number of followers gained after posting

• The engagement rate including likes, shares, and comments

• The amount of time spent on the platform

• The click-through rate to linked websites

What is a 'challenge' in the context of viral social media content?

• A technical issue with posting content

• An invitation for users to participate in a specific task that can become trending

• • A legal problem related to copyright infringement

• A financial goal set by social media platforms

Why are hashtags useful in helping content go viral?

• They help in categorizing content for the platform's algorithm

• They are required for posting on most platforms

• They extend the content's reach to people following that hashtag

• They increase the video quality

Which factor is most likely to make content go viral on social media?

• The number of followers an account has

• The time of day the content is posted

• The emotional reaction it triggers in viewers

• The length of the video or post

Which feature on Instagram allows users to see content from those they don't follow but may be interested in?

• News Feed

• Stories

• Direct Messages

• Explore Page

What typically characterizes a viral social media post?

• High-quality content

• Content that has been shared across multiple platforms rapidly

• Posts that receive a consistent amount of attention over time

• Content that has been sponsored by a major brand

What was Instagram's original name?

• Picaboo

• Burbn

• Snapseed

• Photogram

What is the average number of hashtags that maximizes engagement on Instagram?

• 1 to 3 hashtags

• Hashtags are no longer relevant

• 11 or more hashtags

• 5 to 10 hashtags

How does the algorithm of Instagram's Explore page work to enhance virality?

• It shows posts randomly to users

• It prioritizes posts with the highest overall engagement

• It customizes content based on the user's past interactions

• It only shows content from large brands and celebrities

What did the first-ever photo posted on Instagram depict?

• A sunset by the beach

• A golden retriever puppy

• A foot and a dog

• A plate of sushi