What does the Aida Model stand for?

• Attention, Interest, Desire, Action

• Attention, Information, Desire, Action

• Attention, Interest, Design, Action

• Attention, Intent, Desire, Advocacy

X (Twitter) has a maximum of ___ characters

What is the focus on incorporating a CTA?​

​ ​

​ (a)  

• To encourage people to take an action
• To discourage people from taking an action
• To confuse people about what action to take

What form of marketing is the Don’t be a din! campaigning?

​ ​

• Both

• Ethical marketing
• Rational Marketing

Where would you find the Align Panel?

What is the message of the 'Don't be a din' campaign?

• Put your rubbish in the bin

• All of the above

• Recycle at home

• Keep the city clean

What is the purpose of the mind map exercise?

• To plan a message campaign

• To brainstorm associations

• All of the above

• To generate visual ideas

Why are you encouraged to complete the Canva playlist viewing confirmation?

• So that all students are on the same page and makes Kev's live easier

• So that all students are on different pages and makes Kev's live more challenging

• I have no idea and haven't read the instructions

Where should students upload their A1 designs for formative feedback?

• A1 Formative Feedback Dropbox

• Moodle Dropbox

• Google Chat Space

• Canva Classroom

Match the following Adobe Indesign Tools with their name

• Ellipse Tool

• 
• Gradient Swatch Tool

• 
• Eyedropper Tool

• 
• Type Tool

• 
• Rectangle Frame Tool

•