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VisData Messaging

Authored by Kev Bradshaw

Design

University

Used 1+ times

VisData Messaging
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11 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does the Aida Model stand for?

Attention, Interest, Desire, Action

Attention, Information, Desire, Action

Attention, Interest, Design, Action

Attention, Intent, Desire, Advocacy

2.

FILL IN THE BLANKS QUESTION

20 sec • 3 pts

X (Twitter) has a maximum of (a)   characters

3.

DRAG AND DROP QUESTION

20 sec • 1 pt

What is the focus on incorporating a CTA?​

​ ​

​ (a)  

To encourage people to take an action
To discourage people from taking an action
To confuse people about what action to take

4.

MULTIPLE CHOICE QUESTION

20 sec • Ungraded

Media Image

What form of marketing is the Don’t be a din! campaigning?

​ ​

Both

Ethical marketing

Rational Marketing

5.

HOTSPOT QUESTION

30 sec • 3 pts

Where would you find the Align Panel?

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the message of the 'Don't be a din' campaign?

Put your rubbish in the bin

All of the above

Recycle at home

Keep the city clean

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of the mind map exercise?

To plan a message campaign

To brainstorm associations

All of the above

To generate visual ideas

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