REM312 TUTORIAL WEEK 6&7

The best definition of Marketing given by Philip Kotler is

• Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.

• Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.

• Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.

• None of the above

Marketing is a process which aims at

• selling product

• profitability

• satisfy customer needs

• products and services

The _______ consists of the actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful relationships with its target customers.

• Marketing system

• Marketing environment

• Marketing network

Which of the following is a force that does NOT affect the Microenvironment?

• Economic stability

• The intermediaries

• Customers

Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of_____

• The Microenvironment

• The Macroenvironment

The changing age structure population is refer to

• Natural Environment

• Demographic Environment

• Political Environment

Internal environment includes Top management, human resource, finance, R&D, purchasing, production performance, accounting are refer to _______

• The Company

• The Competitors

Maisara works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Maisara works for is a __________.

• The Intermediaries

• The competitors

• The publics

Consumer's desire and willingness to pay a price for a specific good or service

• Strategy

• Demand

• Values

MARKET: where the products and services are being offered and open towards buyer. Which of the following is NOT the example of market place?

• Mudah.my

• Google Form

• Lazada/Shopee

• TikTok Shop