Ethics in Digital Marketing

Which of the following statements about digital marketing is true

• It avoids creating more meaningful customer experiences.
• It is good for promotion but isn't used for delivering messages.
• It uses digital channels on multiple devices to promote products.
• It regularly happens both online and offline.

Ethical guidelines ensure digital marketers promote their companies and products in a __________ and __________ way.

• selfish; objective
• fair; respectful
• fraudulent; subjective
• disorderly; competitive

What is the relationship between a company's reputation and ethics?

• Companies that prioritize ethics have good reputations.
• Companies that prioritize ethics have bad reputations.
• Companies that have good reputations don't worry about ethics.
• Companies that succeed have bad reputations and no ethics.

While Sara was scrolling through social media, she clicked on an ad for an electronics store. This redirected her to the company's website, where she spent 15 minutes looking through its products and reading reviews. The next day, Sara visited the company's website once more and purchased a pair of wireless headphones. Sara's interactions with the company are examples of

• personalization.
• touchpoints.
• customer loyalty.
• influencers.

Which of the following are results of good online reputation management:

• Loss of customers and decreased customer trust
• Decreased customer trust and reduced profits
• Greater profits and loss of customers
• Increased customer trust and greater profits

For a business to build and maintain a good company name, it needs a comprehensive reputation management strategy and

• continuous profit.
• power over its competition.
• ethical guidelines.
• a limited social media presence.

Which of the following is a benefit of ethical digital marketing practices:

• Less employee satisfaction
• Increased legal liability
• Improved efficiency
• Decreased profits

When companies build ethics into their digital marketing practices, there tends to be

• less turnover and greater employee morale.
• less turnover and lower employee morale.
• more turnover and greater employee morale.
• more turnover and lower employee morale.

A sneaker company made a false claim about its newest running shoe, stating it could heal ankle injuries. This misleading claim is prohibited according to the

• California Online Privacy Protection Act.
• Federal Trade Commission.
• Children’s Online Privacy Protection Act.
• Fair Marketing Commission.

How can a company's ethical digital marketing practices lead to greater profits?

• They lead to a negative business reputation.
• They help sidestep laws and regulations.
• They can increase employee turnover.
• They can increase customer loyalty.