Elaboration Likelihood Model
Authored by Meghan Bouwman
English
University
CCSS covered
Used 7+ times
AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the two main routes of persuasion as outlined in the ELM?
Streamline and Alternative
Center and Peripheral
Central and Peripheral
Central and Alternative
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does elaboration relate to?
The rate at which an attitude is formed
The magnitude of peripheral cues
The magnitude of central cues
The individual engaging in the issue and depth of processing undertaken
Tags
CCSS.RL.5.6
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Elaboration is low during the peripheral route
True
False
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is NOT an example of the peripheral route
Celebrity endorsement advertisements
Food advertising and packaging
Debates on public policy issues
Social media influencer marketing
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the three main heuristic principles that influence persuasive effects?
Attention, attractiveness, attitude
Credibility, liking, consensus
Liking, attractiveness, attitude
Credibility, context, attitude
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a factor that influences the receiver's ability to engage elaboration?
Personal relevance
Distraction
Need for cognition
Central Route
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the tendency for an individual to engage in and enjoy thinking?
Peripheral route
Prior knowledge
Need for cognition
Receiver's ability to engage in elaboration
Tags
CCSS.RL.5.6
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports
Continue with Google
Continue with Email
Continue with Classlink
Continue with Clever
or continue with
Microsoft
%20(1).png)
Apple
Others
Already have an account?
