Gr 10 Checkpoint 1 Revision Term 1

Choose an industrial product.

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Choose a consumer product

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Perishable product

• eggs

• TV

• car

• bag

Which one is an example of geographic segmentation?

• age

• gender

• region

• income

Which businesses are in competition?

• H&M and Dior

• McDonald's and Costa Coffee

• Nissan and Ferrari

• Pizza Hut and Domino's

Which one is an example of demographic segmentation?

• country

• region

• income

• population density

Select an example of primary market research.

• observation

• books

• internet

• industry reports

Select an example of secondary market research.

• questionnaire

• observation

• government reports

• test market

What is a USP?

• usually special product

• utility selling product

• unique selling point

• unique special point

Competitive pricing is used when

• a business produced only one product

• a business has many competitors

• a business sells innovative product

• a business sells luxury items