Homework - Content 2 Distribution Channels

Organise these options into the right categories

Groups:

(a) Direct to Consumers/ E-commerce

,

(b) Through Retailers

,

(c) Through Wholesalers

• Penguin Books

• Tesla

• Samsung sells its products to PC World

Direct to Consumers/ E-commerce

The ​ (a)   sells the products ​ (b)   to the consumers either online (e-commerce) or via catalogues/ ​ (c)   orders.

• Manufacturer
• directly
• mail
• Retailers
• indirectly

Through Retailers

The ​ (a)   buys in from the ​ (b)   or wholesalers and then sells to the ​ (c)   .

• retailer
• manufacturer
• manufacturers
• retailers
• customers
• shop

Through Wholesalers

​ (a)   buy the product in bulk from the ​ (b)   and then sell the product to a retailer or customers. The producer may offer a large ​ (c)   for bulk orders

• Wholesalers
• manufacturers
• manufacturer
• factory
• discount
• sale

Through Wholesalers

Wholesalers buy the product in bulk from the manufacturer and then sell the product to a retailer or customers. The producer may offer a large discount for bulk orders

• Direct to Consumers

• Through Retailers

• Through Wholesalers

buys in from the manufacturers or wholesalers and then sells to the customers.

• Direct to Consumers

• Through Retailers

• Through Wholesalers

sells the products to the consumers either online (e-commerce) or via catalogues/ mail orders.

• Direct to Consumers

• Through Retailers

• Through Wholesalers

Nobody in between to take profits (e.g. retailer or wholesaler)

• Direct to Consumers

• Through Retailers

• Through Wholesalers

Can still be very expensive as the producer is responsible for who whole distribution process

• Direct to Consumers

• Through Retailers

• Through Wholesalers

have their own promotions and advertising to draw customers into the store

• Direct to Consumers

• Through Retailers

• Through Wholesalers