Marketing Research Quiz

What type of research is designed to obtain information about how people feel about a product?

• Product Research

• Media Research

• Attitude Research

• Industrial Markets

Which type of data is gathered for the first time by the person using it?

• Primary Data

• Secondary Data

• Forced Response

• Multiple Choice

What does media research focus on?

• Market size and perception

• Consumer attitude and preferences

• Product design and usage

• Media selection and frequency

What does product research evaluate?

• Consumer acceptance of new products

• Market size and perception

• Gathering information from people through questionnaires

• Measuring the effectiveness of ads message

What is the main purpose of attitude research?

• To understand consumer preferences

• To evaluate product design

• To measure media effectiveness

• To determine market size