PRE-POST TEST KULIAH UMUM MIKROEKONOMI

what is the scope of consumer behaviour, except ..

• The decision-making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services.

• It’s not just the buying of goods/services that receives attention, but the process starts much before the goods have been acquired or bought

• From the process of buying to post-purchase behaviour

• Simple processes include purchasing decisions

The individual who actually makes the purchase transaction mostly is the head of the family, is the role of

• Initiator

• Influencer

• Buyer

• User

A person who by some intentional or unintentional word or action influences the purchase decision is the role of

• Initiator

• Influencer

• Buyer

• User

The person or persons who consume or use the purchase product is the role of

• Initiator

• user

• buyer

• influencer

why consumer behavior have to be researched, except

• Motivation to buy

• loyality of customer

• standar of living

• consumer growth

Perspective on Consumer Behaviour based on Economic Perspectives are

• preferences

• utilities

• budget

• motivation

how to identify the consumer needs, except

• • Who is our customer?

  • What they need?

• • What they want?

• • What is their background?

• what the producer want?

how to do research on consumer behavior?

• identify problems, goals, and method

• identify method, goals, and problem

• identify goals and problem

• identify method and problem

Research on Consumer Behaviour is very important, why?

• It helps in understanding why consumers make certain decisions and how they respond to various marketing strategies

  
  

• producers want it

• consumers want it

erspective on Consumer Behaviour based on Sociological Perspectives, except

• • Self identity

  •  

• • Stimulation from the novelty

• • Social comparison involves 

• budget