TOA Principles of Design and Composition

Essential that certain areas, directions, and colors vary or differ. By this, the qualities of each are emphasized.

We secure proper scale, proportion and unity and consequently a satisfactory design.

• Hierarchy

• Contrast

• Dmension

Largely a matter of relationships.

By a comparison which the eye makes between the size, shape, and tone of various objects or parts of a comparison.

• Scale

• Proportion

• Contrast

Fixed proportion used in determining measurements and dimensions

• Scale

• Proportion

• Generic scale

The size of a building element relative to the other forms in its context.

• Scale

• Visual scale

• Generic scale

How small or large something appears to be in relation to its normal size or to the size of the other things in its context.

• Generic Scale

• Scale

• Visual scale

Dimension and proportion of human body.

• Generic scale

• Human scale

• Visual scale

It is equality.

Agreement, harmony, and adjustment of weights, tones, values are developed.

Proper__ satisfies the eye

• Balance

• Symmetry

• Axis

Determine whether the visual force of an axial organization is subtle or overpowering, loosely structured or formal picturesque or motonous.

• Balance

• Symmetry

• Axis

Balanced distribution and arrangement of equivalent forms and spaces on opposite sides of a dividing line or plane or axis.

• Balance

• Symmetry

• Axis

Balanced arrangement of similar or equivalent elements on opposite sides of a median axis so that only one place can divide the whole into essentially identical halves.

• Bilateral Symmetry

• Radial Symmetry