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Google Analytics (1)

Authored by Trang Phan

Professional Development

University

Used 1+ times

Google Analytics (1)
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30 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 10 pts

Web analytics involves​​ ....?

the collection

measurement

analysis of website data

All of the above

2.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Which web analytics tools do marketers use the most in Vietnam?

Adobe Analytics

Google Analytics and Google Analytics 360

Kissmetrics

Hotjar

3.

MULTIPLE CHOICE QUESTION

45 sec • 10 pts

Which statement is correct?

Google Analytics will provide marketers with more features than Google Analytics 360

Google Analytics 360 will provide marketers with more features than Google Analytics

Google Analytics will provide marketers with more features than Google Analytics 360

None of the above

4.

MULTIPLE CHOICE QUESTION

45 sec • 10 pts

The values of web analytics are:

Data-led decision-making

Information source

Information source

All of the above

5.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

The data of sources as well as websites provide advertisers with many benefits such as

understanding your users

gaining insights from real customer activity

forecasting using trends in customer behavior

All of the above

6.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Google Analytics helps and provides advertisers with which benefits and conveniences?

It is easy to install and implement

It has a user-friendly interface

Understanding your customers

All of the above

7.

MULTIPLE CHOICE QUESTION

45 sec • 15 pts

The 8 basic terminologies are:

Dimensions, Common Dimensions, Goals, Transactions, Metrics, Common engagement metrics, Conversion rate, Revenue

Dimensions, Metrics, GTM, Conversion rate, Revenue, Common Dimensions, Goals, Transactions,

Goals, Event, Metrics, Common engagement metrics, Dimensions, Common Dimensions, Conversion rate, Revenue

Transactions, Metrics, Code, Conversion rate, Revenue, Dimensions, Common Dimensions, Goals,

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