Google Analytics (1)

Web analytics involves​​ ....?

• the collection

• measurement

• analysis of website data

• All of the above

Which web analytics tools do marketers use the most in Vietnam?

• Adobe Analytics

• Google Analytics and Google Analytics 360

• Kissmetrics

• Hotjar

Which statement is correct?

• Google Analytics will provide marketers with more features than Google Analytics 360

• Google Analytics 360 will provide marketers with more features than Google Analytics

• Google Analytics will provide marketers with more features than Google Analytics 360

• None of the above

The values of web analytics are:

• Data-led decision-making

• Information source

• Information source

• All of the above

The data of sources as well as websites provide advertisers with many benefits such as

• understanding your users

• gaining insights from real customer activity

• forecasting using trends in customer behavior

• All of the above

Google Analytics helps and provides advertisers with which benefits and conveniences?

• It is easy to install and implement

• It has a user-friendly interface

• Understanding your customers

• All of the above

The 8 basic terminologies are:

• Dimensions, Common Dimensions, Goals, Transactions, Metrics, Common engagement metrics, Conversion rate, Revenue

• Dimensions, Metrics, GTM, Conversion rate, Revenue, Common Dimensions, Goals, Transactions,

• Goals, Event, Metrics, Common engagement metrics, Dimensions, Common Dimensions, Conversion rate, Revenue

• Transactions, Metrics, Code, Conversion rate, Revenue, Dimensions, Common Dimensions, Goals,

What is the definition of the term Transaction?

• The number of orders on a website

• Total revenue of a campaign

• The number of individual sales or shopping basket items sold on an e-commerce website

• None of the above

How is the conversion rate counted?

• The number of total goals

• Total revenue per total order

• The percentage of visitors that complete a goal

• None of the above

What are GDPR and PII?

• regulations and policies on the protection of information exploitation rights

• analytics programs

• third parties

• ad platforms